Urbarn is a manufacturer of grow lighting for the indoor growing industry. They came only having a great product, and needed complete brand development. Work included; naming, tagline, logo, standards guide, various literature, trade show graphics, and website. The name needed to reflect the urban attitude, with a farming mentality. They also required something that would not pigeon hole them into just lighting products - planing to expand into other product under the same name.
Urbarn is a manufacturer of grow lighting for the indoor growing industry. They came only having a great product, and needed complete brand development. Work included; naming, tagline, logo, standards guide, various literature, trade show graphics, and website. The name needed to reflect the urban attitude, with a farming mentality. They also required something that would not pigeon hole them into just lighting products - planing to expand into other product under the same name.
Via is a designer and manufacturer of office seating. They needed a complete branding overhaul. The work included new logo identity and all new collateral. The binder included matching tab separators, 8-page; all-product overview, sustainability overview, 23 individual product overview pieces, fabric samples, 210-page comprehensive price list and specification guide. My work included all design and production of all collateral, and art direction of all photography. All new product photography was shot in Sparks, Nevada over a 3-day period for consistency over the complete package.
Logo Design
Product Binder Design and Production
Product Binder Design and Production
Product Info/Spec Sheet
4-Page Product Info/Spec Sheet.
Info Sheets featured reverse fold so there are no holes in product photos. Photo with environments were shot in the studio and Photoshopped into backgrounds.