Urbarn is a manufacturer of grow lighting for the indoor growing industry. They came only having a great product, and needed complete brand development. Work included; naming, tagline, logo, standards guide, various literature, trade show graphics, and website. The name needed to reflect the urban attitude, with a farming mentality. They also required something that would not pigeon hole them into just lighting products - planing to expand into other product under the same name.
Urbarn is a manufacturer of grow lighting for the indoor growing industry. They came only having a great product, and needed complete brand development. Work included; naming, tagline, logo, standards guide, various literature, trade show graphics, and website. The name needed to reflect the urban attitude, with a farming mentality. They also required something that would not pigeon hole them into just lighting products - planing to expand into other product under the same name.
Included here are various projects completed for Haworth, the office furniture company. The first project is a corporate overview piece. Haworth is a privately owned company, and wanted a high-end piece that would be a brand elevating vehicle similar to an annual report for a public company. The cover was a dull, tactile, red sheet and featured several printing techniques to achieve an upscale, sophisticated look. Internally, a combination of existing and customized stock imagery was used to open up the budget for cover production. Also inside, a French fold was incorporated to designate the 4 sections of content. The piece went on to be one of only 14 annual winners, and was published in the Appleton U360 awards.
Corporate Overview Design
and Production
Corporate Overview Design - Internal Spread
Corporate Overview Design - Internal Spread
Haworth Corporate Overview
Appleton U360 Winner
Corporate Overview Design - Internal Spread
Dealer Event Training Materials
Product Brochure Design and Production, including digital rendering art direction and retouching