Urbarn is a manufacturer of grow lighting for the indoor growing industry. They came only having a great product, and needed complete brand development. Work included; naming, tagline, logo, standards guide, various literature, trade show graphics, and website. The name needed to reflect the urban attitude, with a farming mentality. They also required something that would not pigeon hole them into just lighting products - planing to expand into other product under the same name.
Urbarn is a manufacturer of grow lighting for the indoor growing industry. They came only having a great product, and needed complete brand development. Work included; naming, tagline, logo, standards guide, various literature, trade show graphics, and website. The name needed to reflect the urban attitude, with a farming mentality. They also required something that would not pigeon hole them into just lighting products - planing to expand into other product under the same name.
For many years I have been a Mid-Century Modern design enthusiast. Also for many years, I've honed my skills in Adobe Photoshop. Partly as a hobby, and partly as another design service, I take existing architectural photos, and "update" them to what my vision is for either interiors or exteriors. Following is a selection of before and after samples.
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