Urbarn is a manufacturer of grow lighting for the indoor growing industry. They came only having a great product, and needed complete brand development. Work included; naming, tagline, logo, standards guide, various literature, trade show graphics, and website. The name needed to reflect the urban attitude, with a farming mentality. They also required something that would not pigeon hole them into just lighting products - planing to expand into other product under the same name.
Urbarn is a manufacturer of grow lighting for the indoor growing industry. They came only having a great product, and needed complete brand development. Work included; naming, tagline, logo, standards guide, various literature, trade show graphics, and website. The name needed to reflect the urban attitude, with a farming mentality. They also required something that would not pigeon hole them into just lighting products - planing to expand into other product under the same name.